Don’t put all your eggs in one basket [PMP #288]
Today, I wanted to share a story that illustrates exactly why you shouldn’t put all your eggs into one basket. Especially when it comes to your income. Either as a business owner or a salaried […]
All posts tagged Marketing
Why is my logo a mug of coffee? [PMP #279]
When I created my personal website back in 2014 like most new businesses, I thought to myself, ‘What should my logo be?’ I really didn’t give it too much thought at the time and that’s […]
Pipedrive Custom Reporting [VIDEO]
Learn how to use the Custom Reporting features in Pipedrive (requires a Professional subscription). Custom reporting allows you to create your own metrics, attributes and dates to report on via your insights. For example, you […]
How to produce great content [PMP #251]
We are spoilt for choice when it comes to online experts and brands that share content. It’s now easier than ever to start a blog, record and host a podcast or create videos for YouTube. […]
How to track marketing campaigns in Pipedrive [VIDEO]
Wouldn’t it be great if you could track exactly which channels are driving leads to your business? Better yet, wouldn’t it be great to see which channels or marketing campaigns are converting into new […]
5 Year anniversary since my first online sale [PMP #173]
5 Years ago I made my first ever online sale. It sounds cliche but I really couldn’t believe it when it happened. It was a Saturday morning and I received a Paypal notification on my […]
How I record my tutorial videos for YouTube [#PMP #171 + Video]
Over the last few years, YouTube has become a very important channel for me to market myself online, deliver value to my audience and get new consulting leads for my business.
Contagious by Jonah Berger [Book Summary & PDF]
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. We’ll discover how six basic principles drive all sorts of things to go viral, providing a set of specific, actionable techniques to craft […]
Creating systems to support growth with Josh Krueger [PMP #154]
In this episode of the Paul Minors Podcast, I interviewed a client of mine, Josh Krueger, all about his approach to automation and systemising your business. Josh is the founder and CEO of Dotcom Design, […]
Why I’m switching to ConvertKit (and leaving Mailchimp)
This week I made one of the biggest changes I’ve ever made to my business. I switched email providers from Mailchimp to ConvertKit (affiliate link). While this may not seem like a big deal to some, […]