Zapier custom values explained and when to use them [VIDEO]

What are custom values? When should you use custom values in Zapier? That's what I'm explaining in this video.

Custom values are used in action steps to to tell Zapier what object (e.g. task, contact, deal) to update so it can be dynamic every time. You need to retrieve an ID either from a previous step, or you need to look it up using a “find” step.