Gone are the days of being able to release an app onto the App Store and generating an income with little or no marketing. With more and more apps being submitted and approved the industry has become a very competitive place. Many developers are now finding they are releasing apps and aren't seeing the initial downloads that they expected and are giving up straight away. App Store Rankings is a website with a host of great App Store Optimisation (ASO) tools that will help your app smash the clutter and get noticed.
Keywords are one of the most important ways you can organically market you app. When a user searches for an app, keywords are the terms you are choosing to appear in, and you're only allowed 100 characters, so you'd better choose carefully. The keywords optimisation tools allow you to better understand which keywords to use by analysing a keywords volume and difficulty i.e. how often someone searches for this term and how easy is is to rank in the top positions. You can use the Keywords optimiser to pick words that are highly searched, but less competitive to boost your rankings and of course – downloads. Not only that, but AppStoreRankings even lets you see which keywords competing apps are using, so you can pinch ideas and see how the big players are scoring downloads.
The ranking data is also extremely useful for measuring performance and testing new features. The keyword rankings display how your app is currently ranking for certain keywords. You want to aim for the top spots; if you're not hitting them, you need to choose less competitive keywords. The category rankings display how your app is ranking in different categories. Again, you want to be hitting the top charts and create more exposure for you app. As you launch new features and utilise new keywords, these ranking tools are the perfect way of testing whether you're making the right decisions when it comes to marketing your apps.
Sign up for a free trial of App Store Rankings and see how you can improve your apps performance. You'll be amazed at the new tips and keywords you'll find.